Why HeadsOf.com?

A recent report by IDG Research concluded that companies with effective data as their backbone achieve growth rates 35% higher, year-on-year, than comparable organisations which don’t have quality information. The impact of BREXIT, competitor activity, declining customer loyalties and major changes in the way we work, make it more important than ever to make informed decisions and execute plans efficiently and precisely.

Since we communicate and sell to people rather than the organisations they work for, the quality of the information about individuals is particularly important. This type of data is the most perishable, typically decaying at up to 70% per year. People’s lives evolve continuously – they change jobs or titles, move up, down, sideways, onwards or retire. Some die.

Keeping on top of all of this is a massive challenge but the outcomes of all sorts of activities – including sales, marketing, customer service and business prospecting generally depend heavily on it. Without up-to-date contacts data, the loss in opportunities, time, money and other resources can be enormous.

The data held by most organisations about people, other than their own staff, will usually have a focus on current or lapsed customers, partner firms and previous business leads. For most B2B sales and marketing campaigns, however, the objective is to find NEW customers, so the acquisition of external data from reputable sources to power these activities is a key issue.

At its worst, if you choose the wrong data supplier you could end up with expensive, unfocused and out-of-date information that doesn’t help you at all – data that could even damage your position and reputation and affect your GDPR compliance.